Point Center Financial, Inc. is a wholesale private money lender specializing in residential, commercial, and construction financing. Point Center has been involved in real estate lending since 1979 and currently originates loans throughout the United States.

Point Center strives to be an industry leader by offering high quality innovative loan products and trust deed mortgage related investment opportunities for our clients.

• Point Center creates value and financial rewards for its investors by providing diverse and innovative investment products.
  
  
• Point Center dedicates appropriate resources to attract and retain quality people.
  
  
• Point Center creates and maintains mutually beneficial relationships with Borrowers and Brokers by offering alternative financing solutions.
  
  
• Point Center implements result-oriented processes that encourage and support personal, professional and organizational accountability.
  
  
• Point Center maintains a work environment that fosters teamwork, personal respect, and ethical business practices.
  
  
• Point Center manages and operates from a written business plan.

• Trustworthiness
  
  
• Integrity
  
  
• Reputation
  
  
• Accountability
  
  
• Commitment
  
  
• Confidentiality
  
  
• Innovation
  
  
• Profitability
  
  
• Provide and Promote Leadership

• It is a special capability or knowledge necessary to perform our job exceptionally well.
  
  
• It is a process that allows us to uniquely and professionally drive our business forward.
  
  
• It tends to increase as it is used. Alternatively, tangible resources, things, or material objects are depleted as they are used.

• Make a significant contribution to the value and benefits received by our clients.
  
  
• Be dificult for competitors to imitate.
  
  
• Enable the company to be viewed both for the quality for the financial products, services, and its portfolio of core competencies.

• Visionary/Innovation skills.
  
  
• Attitude of constant change.
  
  
• Continuing improvement and education.
  
  
• Collective learning regarding in-house marketing.
  
  
• Proprietary knowledge of the industry.
  
  
• Professional service obsession.
  
  
• Culture of discipline.

• Sustain core competencies.
  
  
• Attain and build future core competencies.
  
  
• Develop core competency leadership.